Josie Storbakken.
I didn't set out to be a videographer. I filmed my own wedding, then other people's, and it grew into a company that works with counties, foundations, food banks and businesses right across Alberta.
- Based
- Rural Alberta
- Working
- All over Alberta
- Years
- 12+
- Videos
- 650
- Clients
- 250+
I trained for a career in the helping field.
That isn't the obvious background for someone who makes videos for a living. But I'm not sure I ever really left that work.
What pulled me toward it in the first place was people, and feeling, and the belief that paying real attention to someone changes something for them. That is still the whole job. The camera showed up later and turned out to be the tool I was actually good at.
It's also why I won't separate the relationship from the work. The finished piece matters enormously to me: it's what you're paying for, it's what your name goes on, and it's what I get judged by. I just can't make a good one without knowing you first. The conversation is not a nicety, it's the part that makes the rest of it land.
Here's the honest version.
If you want a fast, transactional video from a vendor who doesn't need to know you, your business or your campaign, I'm not the right person, and I'd rather say so now than halfway through. If you want someone who cares how it lands, that's the entire reason I do this.
I grew up in a small town, and I still work out of one.
That's not a marketing line, it's the reason the work looks the way it does. I know what a rink means to a town in February. I know which coffee shop everybody stops at. When I walk into a community I'm not guessing at what matters there. I also work out of Calgary, so the year splits between the city and everywhere else.
A farmer whose operation runs on composted pig manure. A physio who started in a back office and now owns her building. A volunteer who has kept the rink going for decades. On camera, that fire builds interest from people who have never visited, and it builds pride at home.
Four things, and I mean all of them.
The work should matter
I take projects where the client gives a damn about what they do. Industry doesn't matter much. Purpose does.
A good video moves people to act
Volunteer. Donate. Show up. Visit. Apply. If a video is only pretty, it hasn't done its job.
Relationships are the whole game
Transactional work is the enemy of good work. Trust and actually knowing my clients is what makes it worth watching.
Assets need a reason to exist
Nobody should spend money on video and photo that sits in a folder. The plan for using it is part of the work.
The worst thing someone could say about my work is that it wasn't valuable.
Come say hi.
Whether you're a council wondering where to start or a business owner who has been putting this off for two years, just reach out.