Main street in a small Alberta town on a summer afternoon
For communities

You already have what makes this place worth choosing.

What you might be missing is somebody whose actual job it is to show it.

The problem

Big cities have communications departments. Everyone else gets the same list of jobs.

Towns, villages, counties and small cities are expected to do all of this, usually with nobody on staff whose job it actually is.

Putting someone on staff to do it costs more than any package here.

A communications coordinator is a salary, benefits, and a job posting you may not even fill. Most communities this size cannot justify the position, which is exactly why these packages exist.

Promote tourism

Show people what a weekend here actually looks like.

Attract residents

Answer the question a family is really asking before they move.

Attract business

A vacant storefront, the traffic past it, and the owner next door.

Support main street

A business that gets featured gets customers.

Keep the website current

Real photos of your actual place, instead of the stock image that came with the template and is still sitting there.

Back the funding applications

Reviewers read hundreds of claims. Show it instead.

Two children on the main street of a small Alberta town during a summer street fair
What you get

A library, not a delivery.

Most media work arrives as a finished thing: one video, twenty photos, an invoice, goodbye. It gets used once and it is gone.

What I build instead is a library your community owns and can keep pulling from. Everything is filmed knowing it will be cut up, reused and shown again.

That is the difference between hiring media and having media. You should not have to phone anyone to put something on your own website.

What lands in your hands

Video and photography from the same visits, not two separate hires
Full interviews delivered whole, so your team can cut clips from them all year
A set of evergreen video clips, handed over as usable footage rather than kept on my drive
Photos delivered organized, not dumped in a folder
Full usage rights forever: website, social, ads, print, grants
Vertical cuts your team can post the day they arrive
Your people on camera, because they are the reason it works
The packages

Four ways in

Every package includes a community video, the main film about your community for your website front page and social pages, plus edited photography with full usage rights and a planning session where you set the goals. Annual packages are one agreement, invoiced per visit, nothing up front.

Package 4
$16,750
per year

Booked separately: $19,900

Media Partnership

The complete library: every season, the people, the culture, the opportunities. Most communities find one year of this carries their website, tourism and recruitment for several years after.

Four full days on the ground, priority scheduling
One community video, built across the year, with interviews woven in
Then either three goal videos, each aimed at a different goal, or one longer feature film built on interviews from across the community. You choose at the planning session
Every full interview delivered whole as well, so your team can cut clips from them all year
30 evergreen video clips, handed over as usable footage for your own website, ads and presentations
Two short feel-good videos: come visit, come live here, come build here. These are the ones to put a small ad budget behind when you want to push something specific
150+ edited photos, organized for your team
Vertical cuts of every video included
Kickoff planning session plus an annual planning session
Package 3
$9,500
per year

Booked separately: $11,700

Content Library

More than one goal, covered across three seasons, at the best per-day rate on the page.

Three full days, spread across seasons
One community video, built across the year, with interviews woven in
Two goal videos, each aimed at a different goal
Every full interview delivered whole as well, so your team can cut clips from them all year
20 evergreen video clips, handed over as usable footage for your own website, ads and presentations
100+ edited photos, organized for your team
Vertical cuts of every video included
Kickoff planning session
Package 2
$5,725
per year

Booked separately: $7,200

Community Content

Your community at two different times of year, with business owners and volunteers on camera. About $477 a month.

Two visits in different seasons, up to 6 hours each
One 90 second community video, built across both visits, with interviews in it
One goal video, built on interviews with two people your community chooses
The full interviews delivered whole as well, so your team can cut clips from them all year
10 evergreen video clips, handed over as usable footage for your own website, ads and presentations
50 to 60 edited photos across the year
Vertical cuts $250 per video
Kickoff planning session
Package 1
$2,500
one-time

Community Video

One video that says who you are and why anyone should care. A good first step if this is new for your team.

One visit, up to 6 hours
One 60 second community video with scripted voiceover (no interviews included)
5 evergreen video clips, handed over as usable footage
25 to 30 edited photos
Vertical cut available for $250
Kickoff planning session
Package 5
Custom
quoted

Counties, regions and municipal districts

Every package above is written around one community. If you cover several, the scope genuinely changes, so these are quoted individually rather than squeezed into a package.

More time on the ground, and more travel between places
A bigger photo set, because there is simply more to photograph
More people and more councils to coordinate
Built up from whichever package fits, once you tell me how many communities you want covered

Mileage billed from Killam at $0.65/km. GST not included. Annual packages are invoiced per visit.

Worth saying plainly

It is not just a website video.

It is the piece that says who you are, why people stay, and why anyone else should look twice.

A paragraph on an About page tells someone you have a good community. Sixty seconds of the actual place, with the actual people in it, proves it. That is a different thing entirely, and it does not only live on the website.

Your website front page, where most people meet you first
Cut down for social, where it reaches people who have never heard of you
Attached to a funding application, as proof instead of a claim
Played at a council meeting, an AGM or a trade show booth
Sent with a job posting or a lot listing
Free, by email

The full Community Media Packages document.

Everything on this page in detail, plus what a goal video looks like for tourism, new residents, business attraction, lot sales and recruitment; how one day of shooting feeds six different things; the grant programs that fund this work; and the questions councils ask before they say yes.

Bonus, sent with it

20 photos and videos every community should already have on file.

The shots that end up in every grant application, every recruitment ad and every tourism post, plus six questions worth asking any time somebody is in front of a camera and four habits that fill the list without a budget. Ten pages. Most communities can tick four or five of the twenty.

Paying for it

Grants can cover most of this

None of this depends on a grant. But if you are applying anyway, the right program can cover most of the cost.

Travel Alberta Rural Development and Promotion Fund

$50,000 to $150,000 per project. Explicitly covers photography, video and content development.

Small Community Opportunity Program

$20,000 to $100,000 at up to 90 percent cost coverage for communities under 20,000.

Northern and Regional Economic Development Program

$10,000 to $300,000 at 50 percent cost share.

At 90 percent coverage, a successful application could bring a $9,500 Content Library year down to $950 out of the community's budget. I cannot apply for it, but you can, and I can provide the quotes and the content plan the application needs.

Program details and intake dates change. Check Travel Alberta's industry site and Alberta.ca for current information.

Social media

Content days on their own, or alongside a package. See how that works.

Non-profits

10% off everything.

And a fun fact: 2% of everything JCE Films earns goes back out to local charities.

Common questions

Questions that come up before people say yes

Who owns the content?

Your community does. Full usage rights on everything, forever: website, social, ads, print, grant applications. No licensing fees later.

Can we afford this?

Annual packages are invoiced per visit, so the cost spreads across the budget year rather than landing all at once. Package 2 works out to about $477 a month. Provincial grants can also cover much of it, in some cases 90 percent.

We're a county, not a single town. How does that work?

Every package is written around one community. Counties, regions and anyone covering several communities get a custom quote instead, because the scope really does change: more time on the ground, more travel between places, a bigger photo set, and more people to coordinate. Tell me how many communities you want covered and I will build it up from whichever package fits.

What are we committing to?

An agreement is signed and your first date is booked. From there, you only ever pay for work that is already done: an invoice follows each visit, and payment is due before that visit's content is delivered.

How fast does content arrive?

Photos and social videos are delivered within four weeks of each visit. A video built across more than one visit, like the cross-season community video, arrives within four weeks of its final shoot date.

Who approves what goes public?

Your team does the publishing in every package, so nothing appears on your website or pages without you. If JCE posts for you, your team approves the content before it goes up.

Do we have enough going on to fill this?

More than you think, because the content is people doing what they love, not landmarks and events. In 12 years I have never worked in a community that ran out of people worth putting on camera.

We already have someone posting on Facebook.

Keep them. Their biggest problem is having nothing good to post. The library fixes that, and a content day can hand them eleven finished videos and a set of photos at once.

What does our team have to do?

One planning meeting to start, and introductions: you suggest the people to feature and connect me with them, because you know your community best. From there I can work with one contact person or the whole group.

What does travel cost?

Mileage is billed from Killam, Alberta at $0.65/km. Annual package rates hold for the length of the agreement. GST is not included. JCE Films carries liability insurance, and a certificate is available on request.

Start here

You have your people. That is the advantage nobody can copy.

I can present this to a council, a board or just you over coffee, and send examples from communities close to yours.