Most businesses don't have a content problem. They have a time problem.
Two kinds of video, shot in one day, and enough finished photos to stop you scrambling.
There are two kinds of video, and you need both.
Almost everyone sells you a number of "reels" without saying what a reel is. These are two completely different things to make, they cost different amounts, and a feed that only has one of them doesn't work.
Cinematic pieces
15 to 45 secondsShot on the cinema camera. Lit, proper audio, colour graded, planned before the day.
The ones you put money behind as an ad, send to a customer, or leave on your website for three years. They are why people take you seriously.
$275 eachOn its own, within a booked dayMini videos
10 to 30 secondsCandid. Shot vertical, cut fast, often trendy. Made to look like they belong in your feed, not like an advert that wandered in.
The ones that keep you posting every week, and the reason a page looks alive rather than abandoned.
$55 eachOn its own, within a booked dayOne day on site. Eleven finished videos, plus the footage to make more.
Everything comes back finished, captioned and in order, so nobody on your team has to sit down and work out what to do with a folder of files.
A content creator usually comes with me on these days, working alongside on the fast vertical content while I shoot the cinematic pieces. It means neither job interrupts the other, and you get more out of the same day. She is genuinely great at this, and I would not put anyone in front of your people I did not trust completely.
You also get the video clips: colour corrected footage from the day, handed over as usable pieces rather than kept on my drive. Drop them behind a website header, hand them to whoever builds your ads, cut something yourself. They are the raw material, and they are yours.
The mix is not fixed. Tell me what you are trying to do and I will suggest what to shoot more of.
Booking a content day alongside a business project or a community media package? It comes down again, because the travel and the planning are already covered.
Your products, three different ways.
Retail, food, trades, makers. That third one is the version that performs, and it is the one a lot of people forget about entirely.
I bring everything it needs: backdrops, surfaces, props and lighting. Nothing for you to set up.
People want to see where they're going.
Shelves, counters, the light in the front window, the corner you are proud of. Most people check your page before they drive over, and a photo of the actual room tells them more than any description of it will.
Shot the same day as everything else, so it does not need its own booking.
What it costs
These are the standard rates, booked on their own. If a content day goes alongside a business project or a community media package, it comes down from here.
2 cinematic, 4 mini, 12 clips, 25 photos
Four hours. Enough to restock a quiet feed, or to try this once before committing to more. Saves $175 on the piece-by-piece price.
3 cinematic, 8 mini, 25 clips, 45 photos
A full day. Captions written, posting calendar included, and enough content to carry a season. Saves $305.
3 cinematic, 16 mini, 35 clips, 65 photos
A longer day with more hands on it. Double the mini videos and a much bigger photo set, for when headshots and product shots are eating into the count. Saves $535.
Pinned post reel
The polished "here is who we are" piece that sits at the top of your page. Properly edited, usually built around a short interview, shorter than a website video and made for how people watch on a phone. The right call if you don't have a website video and want one thing that introduces you properly.
We post it for you
Scheduled and published on your channels by my team, quoted around how often you want to post. You approve everything first. This is publishing, not community management: replying to comments and messages stays with you.
Product photography
Priced around how many products and how many angles each one needs. Backdrops, surfaces, props and lighting all included, so there is nothing for you to organize.
Not just businesses.
Towns, counties and organizations book content days for the same reason: somebody is expected to keep the page alive and has nothing good to post. The rate works the same way, and comes down alongside a community media package.
What people ask about social
What is the difference between a cinematic piece and a mini video?
How much work goes into it. A cinematic piece is shot on the cinema camera, lit, with proper audio and a colour grade, and it is planned before the day. A mini video is candid: vertical, cut fast, often trendy, and made to look like it belongs in the feed rather than like an advert that wandered in. The cinematic pieces take several hours each to finish. The mini videos take a fraction of that, which is why they cost a fraction.
Why not just do the cheaper ones?
Because they do different jobs. The cinematic pieces are what you put an ad budget behind, send to a customer, or leave on your website for three years. The mini videos are what keep the page alive between them. A feed with only one or the other does not work, and I would rather tell you that than sell you a pile of the cheap ones.
What are the video clips, and how are they different from the mini videos?
A mini video is finished: cut, captioned and ready to post. A video clip is a piece of usable footage from the day, colour corrected and handed over on its own. It is the raw material rather than a finished post. People drop them behind a website header, hand them to whoever is building an ad, run them at an AGM, or cut something themselves later. Most companies keep that footage. I hand it over, because it is the difference between owning your media and renting it.
Why 45 photos and not 100?
Because these are 45 genuinely different photographs. Different subjects, different corners, different moments, all finished and cropped for the platforms. A hundred-image gallery is usually the same shot fifteen times with someone blinking in four of them. If you want more, extra photos can be added at any point.
How is the price worked out?
It is itemized, and the rates are on this page. Everything is cheaper bundled into a day than bought piece by piece. It also comes down again if a content day is booked alongside a business project or a community media package, because then the travel and the planning are already covered.
Can I have more mini videos and fewer cinematic pieces?
Yes. Tell me what you are trying to do and I will suggest the mix, then we adjust it. Retail and food usually want more photos than they expect. Trades and services usually want more video.
Do you post it, or do we?
Either. Most clients post it themselves, which costs nothing extra. If you would rather not think about it, my team can schedule and publish on your channels, starting at $300 and quoted around how often you want to post. You approve everything before it goes up.
What does the posting service not include?
Replying to comments and messages, running your inbox, or handling anything urgent. That is community management and it is a different job. What you get is your content, scheduled and published on the days we agreed.
What is a pinned post reel?
The video that sits at the top of your page. It is the polished 'here is who we are' piece, properly edited and usually built around a short interview, but shorter than a website video and made for how people watch on their phone. It is the right call if you do not have a website video and want one thing that introduces you properly.
Do you shoot product photography?
Yes, and I bring everything for it: backdrops, surfaces, props and lighting. Products on their own, products in someone's hands, products being used, and the space itself.
Who owns everything?
You do. Full commercial usage rights on every piece, every video and every photo, forever, included. No licensing fees later.
Tell me what you're trying to get done.
I'll tell you what I'd shoot, how much of each, and what it comes to. No forms, no fluff.